Goal Setting

The essentials of goal setting

With the New Year of 2018 in full flow, it’s a good time to discuss the importance of goal setting.

Goal setting is central to delivering performance – so goal setting is essential to all of us that want to continually improve our businesses.


There are 2 key parts to setting a goal: –

1) actually sitting down & setting the goal – this is not meant to be flippant! So many people don’t take the time out to set themselves goals for the year ahead that actually setting a goal puts us in a good place. We are now in the game!

2) setting a good goal – now we’re in the game, we need to maximise our chances of success.


The ESSENTIALS to setting a good goal are: –

1) Goals must be written down

Writing down the goal embeds it in our subconscious mind – it makes it real and it becomes a reference point and anchor.

2) Goals need to be SMART

Specific (not vague)
Measurable (so we know when we have succeeded)
Agreed (so it’s your goal, not your boss’s)
Realistic (ie it can be achieved)
Time phased (deadlines promote action)

3) Goals must be personal
It must be your goal and you must own it. Most good goals begin with “I” – I will achieve sales of £100,000 in 2018.

4) Goals must be Positively Stated
Our brain does not recognise the negative article. When we say “I don’t want chocolate”, my brain just hears “I want chocolate”. But if we say “I want to eat healthy”, our brain will start thinking of all the ways we can eat healthy. Try it when you’re next in the supermarket – it really does work!

5) Goals must be challenging
If it’s not challenging, we won’t be motivated and will just go through the motions.

6) Goals must be in line with your values
If we set a goal we don’t 100% believe in, we won’t give it 100% and we won’t achieve that goal. Looking back, so many of the goals that I’ve not achieved are because these goals didn’t reflect me and my values. It really is vital to have head and heart aligned.

7) Goals must capture your imagination
If our goal doesn’t excite us, are we likely to persevere when the going gets tough? Goals need to capture some fun too.


8) Goals must be reviewed regularly
I find it really beneficial to diary a monthly review of my goals to check that the goals are still relevant and that I am still on track to achieve them.

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Edify Consulting

We are Edify - Performance Management Experts We work with successful, growing businesses to bring clarity to what you’re doing and take you to where you want to be. We enable owners and senior managers to focus on outcomes and create change to achieve greater results.